About Online Reputation Management
Online reputation management (ORM) refers to the act of monitoring, improving and maintaining the publicly available online information about individuals, businesses and organizations. It began in the mid-‘90s, in response to the proliferation of online social media and the opportunities for anonymous commentary to be made about anyone—and for that commentary to remain online forever. Today, it is also used to ensure people and organizations can be found online and that the information about them is accurate, up-to-date and authentic.
ORM consists of three areas: management, repair and monitoring
Managing the information that is publicly available about you or your organization online is vital. Doing so allows you to “take ownership” of your online reputation. When you don’t take an active role in determining what biographical and professional is posted about you, others may make that decision for you. Too often their primary concerns are not accuracy or your best interests. That’s why it’s important to take the first step of knowing the information about you that exists online. You can’t control what people say about you in articles, blogs and online forums. But you do have control over such items as professional biographies, company profiles (often compiled by sources other than your place of employment) and news releases generated about your volunteer or philanthropic activities.
The more you contribute to the body of information about you that is online, the more you will supplant inaccurate and unwanted information that may surface about you (or someone with the same name). Having a solid amount of factual information about you online also ensures you have a presence in the wider community.
These are recent posts from our Online Reputation Issues blog with additional information:
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